UI/UX Design

Here are some user interface design concepts:

1. These were designed for an interactive      advertisement for the launch of          motorbike by India's leading  manufacturer HERO.

2. These are some mobile app designs              concepts :

FOOD CHANNEL PAKAGING DESIGN

Package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Here i am uploading some of my recent Design and Development steps to come up with Logocal Pakaging Ideas Within the Domain of Channel

First Step is to Know the Market Status and TRP Rating of the Product, which we a re working on.
So, here come a graph representation of Competitive Channels with our Product.  

To Develop Logical Concept, we need to do lots and lots of R&D:

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LOGO Design Development:

Now, When ones Design gets approved then to next level of Animation i.e. Motion Identity:

CHARACTER BREAKDOWN

                                                       DIGITAL PAINTINGS DEVELOPMENT

“Digital” is just a synonym for “convenience.”

The power is in the painting.

Concept artists and illustrators want to create worlds and characters, tell stories with pictures, find meaning in ideas,Observing from the World and make emotional connections with an audience.

Here i am posting some of my recent art development with Steps, Hope you like these:




Final Character:










Final Character With Some BG:







The Final Ganesha:

LOGO DESIGN

A logo is what helps distinguish a brand from its competitors, so it's important that the image stands out from the rest — something many brands struggle with.In my Opinion, a logo is an image, but it’s also an introduction to a brand.
 The logo must reach a specific audience and when designing, you must keep this in mind. Write down what you think about the brand; perhaps even create a mood board with imagery that reminds you of the brand’s ideology.More than anything, know what your logo means.
 Every logo has some kind of a history, filled with meaning and purpose. Take Apple, for instance — the fruit is missing a "byte" Or wikipedia, an unfinished globe of puzzle pieces covered with glyph from different writing systems. Both logos are simple, but have an added twist that circles back to brand ideology. 

here are some logos that I've Designed:

This Logo was Designed for an South African Project

This Logo Designed for an Indian TV Show.

 

CHARACTER DESIGN

When you are on to Character Design, think about your audience. Character design aimed at young children, for example, are typically designed around basic shapes and bright colours. Exaggerating the defining features of your character design will help it appear larger than life. Exaggerated features will also help viewers to identif y the character's key qualities. Exaggeration is key in cartoon caricatures and helps emphasise certain personality traits. If your character is strong, don't just give it normal-sized bulging arms, soup them up so that they're five times as big as they should be!

Below is the character Designed by me for a Music Channel as a Mascot :





This Rough Visualization of a Character is based on Indian Mythology, Younger Brother of Buddha, Devdatta Development.

An observational character

 

OBSERVATION IN PUBLIC

People watching involves observing people, you may be travelling in Train or Bus or you may be sitting in Hotel or Garden...to get a feel for the beauty and rhythm of the community around us. People watching is amazing, you will have some of the funniest laughs ever with you and your friends. Especially in a place full of bad scruffs. For some people watchers, it's about creativity, using the moments of watching to try and guess at another person's story just from mere observation, and embracing the fun of what is, in effect, an amateur social science.
                         
It may take some time for an amateur to become a good observer specially for an  artist..it is
very important to observe & Notice people moving around & get the essence of their Character
& use them as reference in your Art.

People watchers observe speech in action, relationship interactions, body language, and activities; it's also common to include listening in to conversations. Indeed, all the senses can be put to good use when people watching, even down to trying to guess a person's perfume or aftershave as they walk by. This may also include the character's , i.e. , People's attitude Like For an Example :One Guy is showing off his new Jacket And another guy is Blushing while talking to some girl.

A Person of middle age walk by, his attitude says  it all that what may be his Designation, whether he is a Businessman or a Government Employee.

Sega of Preproduction in Animation

THE 70-30-10 Rule

As a general rule, when we are producing training and information programs, we often devote as much as 70% of our time to the preproduction process and 30% to post-production with the remaining 10% (if you work at 110% like I do) devoted to the actual Animation. But the world of Animation seems to stress technology. So much attention is given to the production element, it almost seems that if we simply come up with concept & we can instantly create Animation Production design.

AFTER MANY DOODLES THIS CHARACTER GOT SELECTED
© shubham gupta art

A STARTING OPENING SHOT SCRIBBLE
© shubham gupta art 

I've seen ads in magazines that lead you to believe that the Technical Knowledge is all you need to produce award winning Animation Production. Not quite! The Technical Knowledge is only one element, and a very minor element at that, needed in the production process.

The percentages should tell you where the real work and the success of the program lie. It's not in the 10%. It's in the 70%. Preproduction represents the least expensive part of your production, in actual Amount spent, but will have the biggest impact on the overall project's cost and success! That's justification enough for devoting more time to the pre-production process.

SCULPTURE @ BEGINNING © shubham gupta art

SOME FINAL TOUCH © shubham gupta art

There is only one thing that can replace good pre-production planning… money. Pouring money into the production can sometimes replace poor pre-production planning, but don't even count on that! Devoting only a few hours to planning a program will have a drastic effect on the outcome of the project. If we spend less time in pre-production, we will spend more time in production and post-production-the most expensive parts of the project and certainly the most mentally and physically stressful.

The time we spend in pre-production will directly affect the percentage of time we have to spend in the other more expensive phases of production. An example would be not planning for a program and perhaps spending as little as 1% of our time in pre-production. We could end up spending as much as 40% of our time in production and close to 60% of our time in post-production, trying to fix the mistakes we made in production because we didn't plan properly.

ME WITH MY SCULPTURE © shubham gupta art

BACKGROUND CONCEPT DESIGN FOR MY ANIMATION SHORT
  © shubham gupta art

In a way we can conclude that “99% of the problems that go wrong in production usually can be traced back to poor pre-production planning.”

                                                             

SUMMARY…

A well planned program for which we devote more time to the pre-production process will SAVE production and compositing time, saving us money in the overall production of the project. The key to successful programs is planning. Whether you are producing video, film or mulitimedia projects, the more time you spend in the planning process, the more success you will have with the program.